Armanda Prastiyan Pratama, Nukleon Jefri Nur Rahman, Aji Prasetya Wibawa, Tinton Dwi Atmaja
In the fast-growing world, every business is required to develop a more effective strategy to keep up with the rapid changes, particularly in the area of Information Technology. Marketing strategies that collaborate with customers are important for companies to improve customer service because Information Technology businesses are now more focused on services and shifting from Goods-Dominant Logic (GDL) to Service-Dominant Logic (SDL). This paper proposes a new management strategy that can be applied in the development of Academic Information System of State University of Malang in order to solve the recurring problems. © 2017 IEEE.
Pascasarjana Universitas Negeri Malang, Malang, Indonesia; Pusat Penelitian Tenaga Listrik dan Mekatronik, Lembaga Ilmu Pengetahuan Indonesia, Bandung, Indonesia
