The contribution of social media use, creativity, and entrepreneurial interest to vocational high school students' entrepreneurial readiness

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Mojibur Rohman, Haris Anwar Syafrudie, Dwi Agus Sudjimat, R.M. Sugandi, Didik Nurhadi

2019 International Journal of Innovation, Creativity and Change Vol. 8 Issue 1 Article Cited by 1 Quartile

Abstract

In addition to work, vocational high school also aims to prepare graduates for entrepreneurship. Therefore, schools are required to equip their students with skills and abilities to become young entrepreneurs after graduation. This study aimed to determine the contribution of the use of social media, creativity and entrepreneurial interest as a mediator in entrepreneurship readiness of vocational high school students. The study design used a correlational quantitative approach involving 114 students. The research instrument used a questionnaire, then the data were analysed by path analysis. The research findings showed that: 1) the use of social media and student creativity had a significant effect on entrepreneurial interest; 2) the use of social media had no effect on entrepreneurial readiness; 3) student creativity and interest in entrepreneurship had a significant effect on entrepreneurial readiness; 4) the use of social media through entrepreneurial interest had a significant effect on entrepreneurial readiness; and 5) studentcreativity through entrepreneurial interest did not significantly influence entrepreneurship readiness. With these findings, it was advisable for schools to pay attention to these factors in order to increase students' readiness to become successful entrepreneurs. © Primrose Hall Publishing Group.

Affiliations

Universitas Negeri Malang, Indonesia