Srikalimah, Ludi Wishnu Wardhana, Diana Ambarwati, Ustadus Sholihin
The attraction of place is one of the tourist destinations. The visit of visitor is influenced by several factors. The study aims to determine the important factors influencing the decision of visitors to visit the educational tourism to the Kampung Tahu Tinalan by using The AHP (The Analytical Process hierarchy). The criterias are used consist of attraction and activity, access -accomodation, awareness -attitude and also amenity with the choice of locations are Kampung Tahu Tinalan, Gudange Tahu Takwa, POO Yos Sudarso, Sentra Tahu Sendang, Gondang Legi Prambon, and Bah Kacung Pakelan. The samples in this study used 25 informers with the Purpossive sampling method in 5 places by using primary data on observation, and in- depth interviews with visitors and tour managers, while secondary datas are from Journals, books and the Internet. From the research showed that attraction and activity in Kampung Tahu Tinalan has the highest score among four the tofu centers, followed by amenity, awareness and attitude and the last is access and accomodation. � 2019 IJSTR.
Economic Faculty, University Islam Kadiri, Indonesia; Economic Faculty, University Negeri Malang, Indonesia
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