Andika Bagus Nur Rahma Putra, Amat Mukhadis, Haris Anwar Syafrudie, Ahmad Mursyidun Nidhom, Azhar Ahmad Smaragdina, Jailani Bin Md Yunos, Andi Asari, Nurul Dzakiya, Ali Hasbi Ramadani
This research aims to: (1) develop e-commerce based on regional superior products; (2) testing the attractiveness of the product being developed; and (3) testing the effectiveness of the product being developed. This research uses research and development (RD) methods. The initial phase is carried out by developing e-commerce based on regional superior products. After development is complete, product attractiveness and effectiveness testing will be carried out. The attractiveness test is carried out by website experts (online businesses) and website design experts. Findings in this study include: (1) E-commerce based on regional superior products developed has a good attractiveness level (results of validation test of online shop experts and website design experts); (2) E-commerce based on regional superior products developed has proven to be effective in increasing rural community business skills; and (3) Tthe results of the development of e-commerce products based on the regional superior products can be used as references and alternative media for further research. © 2019 IEEE.
Faculty of Engineering, Universitas Negeri Malang, Malang, Indonesia; Faculty of Engineering, Universitas Tun Hussein Onn Malaysia, Johor, Malaysia; Faculty of Literature, Universitas Negeri Malang, Malang, Indonesia; Faculty of Mineral Technology, Institut Sains Teknologi Akprind Yogyakarta, Yogjakarta, Indonesia; Faculty of Engineering, Universitas Hasyim Asy 'Ari, Jombang, Indonesia
