Heri Erlangga, Wa Ode Sifatu, Dimas Wibisono, Ade Onny Siagian, Rudi Salam, Mahnun Mas'adi, Gunartin, Riri Oktarini, Cornelia Dumarya Manik, Nani, Ahmad Nurhadi, Denok Sunarsi, Agus Purwanto, Gatot Kusjono
The pharmaceutical industry scored a profit year on year (yoy) at a pandemic period of 10.3% while other companies were confirmed to be losing money. With the advancement of the times and the advancement of technology it is expected that pharmaceutical companies will survive to serve their consumers. product diversity strategies, managing the effectiveness of sales and marketing activities, and transforming the utilization of digital technology, are carried out so that pharmaceutical companies can serve business consumers to their businesses; i.e. pharmacies and drugstores; then pharmacies and drugstores can serve consumers eventually. In this paper, researchers used a qualitative approach to literature study methods. Where researchers collect writings or articles, books and all forms of sources related to research objects. The data is processed and analyzed to obtain a form of research results. In this paper, researchers consider the business strategies of pharmaceutical companies in Indonesia. The purpose of this research is to understand the competition of the pharmaceutical business with its marketing strategy in this era of intense competition. Changes in consumer behavior and the demand for a service more than the company usually provides, gaining momentum to create breakthrough services and products that suit consumers' wishes and are renewed. Absolute consumer satisfaction of the price that must be given by pharmaceutical companies or pharmacies in order for consumers to remain loyal to the company's products and services. Ease of technology, investment, and information become commonplace in an era of super-tight competition. © 2020 EManuscript Technologies. All rights reserved.
Departement of Business Administration, Universitas Pasundan, Indonesia; Universitas Halu Oleo, Indonesia; Universitas Alma Ata, Indonesia; Departement of Management Science and Business, Universitas Bina Sarana Informatika, Indonesia; Department of Administration Science, Universitas Brawijaya, Indonesia; Universitas Pamulang, Indonesia; Program in Management Science, Universitas Negeri Malang, Indonesia; Program in Management Science, Universitas Pasundan, Indonesia; Pelita Harapan University, Indonesia
