Sopiah, Agung Prasetiyo, Bagus Shandy Narmaditya
The purpose of this study is to examine the relationship between the variables of customer experience, destination image and the intention to revisit. This study applied a quantitative method using path analysis to understand the direct and indirect effect of variables. The research was conducted in Mount Bromo, which is one of the most popular natural tourist destinations in East Java of Indonesia. The population is tourists, both domestic and foreigners. The sample size is about 380 tourists obtained using Daniel and Tarrel's formulas. Furthermore, the data was collectied through questionnaires with a Likert scale. The findings showed that customer experience has positively affected the destination image, while the destination image has a positive impact on the intention to revisit. Also, customer experience has an indirect effect on the intention to revisit through destination image. © 2020, Primrose Hall Publishing Group.
Faculty of Economics, Universitas Negeri Malang, Indonesia
