Dimas Rifqi Novica, Andy Pramono, Joko Samodra, Mitra Istiar Wardhana, Ima Kusumawati Hidayat
Wayang Topeng Malang (Malang Mask Puppet) is one of the traditional arts from Malang, East Java, Indonesia that nearly vanished because the majority of adolescents in Malang do not recognise it. Adolescent in Indonesia often find it difficult to learn the traditional arts because of the communication does not match with their interest. They prefer popular cultures that are more exciting and urban toys. Urban toys have a high appeal value because it has a unique concept and is often produced in limited quantities. This research will transform Wayang Topeng Malang's visual style as a design inspiration for the urban toy. Wayang Topeng Malang's and urban toys visual style examined with ATUMICS (Artefact, Technique, Utility, Material, Icon, Concept, and Shape) method to obtain an alternative drawing sketch for urban toys character design. This design is expected to develop further into an urban toy that will reintroduce traditional culture into a type of pop culture that is more appealing to the target audience in order to maintain traditional culture. © 2020 Primrose Hall Publishing Group.
Faculty of Letters, Universitas Negeri Malang, Malang, Indonesia
