Developing smart tourism using virtual reality as a tourism promotion strategy in Indonesia

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Idris Idris, Khofifatu Rohmah Adi, Rizky Firmansyah, Ardhina Nadhianty, Mokhamad Husni Mobaroq, Pangestu Gusti Putri, Adam Satriya Pratama, Efrina Rizkya Wahono

2021 Geojournal of Tourism and Geosites Vol. 35 Issue 2 Article Cited by 31 Quartile

Abstract

Technological developments have forced several sectors to adapt to technology, one of which is the tourism sector. Departing from the need for effective and efficient promotional tools in the development and marketing strategies of potential tourism destinations in Indonesia, this study aims to develop a tourism information system (SIPADU) with the concept of m-tourism based on android using virtual reality technology. The research and development (R&D) was used as a research method by applying ADDIE model (analysis, design, develop, implementation, and evaluation) in the development process. This study found that SIPADU, in practical terms, is feasible to be used as an effective Android-based promotional media for tourism promotion in Indonesia. In addition, the development of this product can help travelers to obtain tourist information easily and quickly, and can become a medium for sustainable tourism development. © 2021 Editura Universitatii din Oradea. All rights reserved.

Affiliations

Universitas Negeri Malang, Faculty of Social Science, Social Studies Program, Malang, Indonesia