Sebastio Pereira, Agostinho Dos Santos Goncalves, Agusto Da Costa, Saida Ulfa
Digital transformation has increasingly prompted organizations to embrace Data-Driven Decision Making (DDDM) as a central approach to organizational decision processes. Nevertheless, the adoption of DDDM is shaped not only by the availability of technological systems but also by human and cultural dimensions, most notably data literacy and digital culture. Accordingly, this study investigates the effects of data literacy and digital culture on behavioral intention to adopt DDDM in Timor-Leste. A quantitative explanatory research design was employed. Data were collected via questionnaires employing a five-point Likert scale and analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analytical procedure involved assessment of both the measurement and structural models, as well as the examination of direct and indirect relationships through bootstrapping techniques. The results indicate that data literacy exerts a positive and statistically significant influence on digital culture (β = 0.568; p < 0.001). In addition, data literacy was found to have a significant positive effect on behavioral intention to adopt DDDM (β = 0.278; p < 0.05). The primary findings of this study indicates that digital culture significantly influences the behavioural intention to adopt DDDM (β = 0.533; p < 0.001) and serves as a partial mediator in the relationship between data literacy and behavioral intention. The study's findings underscore the imperative of improving data literacy and strengthening digital culture as strategic priority to facilitate DDDM adoption, especially in developing-country environments like Timor-Leste. © 2026 IEEE.
Instituto Superior Cristal, Faculty of Teacher Training and Education, Dili, Timor-Leste; Instituto Superior Cristal, Department of Faculty of Teacher Training and Education, Dili, Timor-Leste; State University of Malang, Faculty of Education, Educational Technology Department, Malang, Indonesia
