Sapto Adi, Abi Fajar Fathoni, Supriyadi, Wasis Djoko Dwiyogo, Michael Chia Yong Hwa
Especially coaches who live in the area. Coaches build and shape athletes by practicing basic techniques. Besides that, the coaches also work hard and need more time to motivate athletes to continue practicing. Until athletes are recruited by the national team. When athletes have been recruited by the National team, athletes can get large salaries and bonuses when they get achievements in competitions. Meanwhile, the salaries of coaches in the regions did not increase and they never received bonuses, even though they had contributed to coaching and developing athletes before athletes were recruited by the National team. The success and achievements of athletes can be used as an attraction for the public to use the services of sports coaches. Because the success and achievements of athletes are evidence of the quality of the performance of sports coaches when training and coaching athletes. Hence it is necessary to develop an application that ensures when athletes achieve success, coaches get additional job opportunities to increase their financial income. Additional job opportunities for coaches can be obtained as a result of the public seeing athletes who have been coached to achieve success and achievements. So that people are interested in using coach services to train their children. In fact, not only the public, but coaches can have the opportunity to be recruited by more sports clubs so that coaches' salaries can also increase. This research aims to develop a Sport Human Connection (SHC) application to publish and market sports coach services. The SHC application is a solution to the problems previously described. Because the SHC application can help the public to be able to see athletes who excel and which coaches have coached these athletes before getting achievements. Data were collected and analyzed from 40 sports coaches across various provinces in Indonesia. The result showed that the SHC application can help publish and market the sports coach profession. This process is more effective compared to the conventional method. The public can find information on the achievements of athletes and coaches anywhere and anytime without the need to come to the training ground or ask other people. In conclusion, the SHC application can help the publication and marketing of sports coaches, thereby providing additional employment opportunities and financial income. Therefore, it is necessary to hold an audience with the Indonesian government to obtain relevant policies on using this application for sports coaches throughout Indonesia. © JPES.
Department of Sports Science, Universitas Negeri Malang, Indonesia; Department of Physical Education, Health and Recreation, Universitas Negeri Malang, Indonesia; Physical Education & Sports Science, Nanyang Technological University, Singapore