Wahyu Nur Hidayat, Rina Rifqie Mariana, Yon Ade Lose Hermanto, Muhammad Yusuf
The development of digital technology has changed the paradigm of life and fostering new ways of working in the community. Economic activities have shifted to digital form with the presence of social media and marketplaces. Based on data quoted from We are Social, it is known that as many as 170 million people (61.8% of the total population in Indonesia) are active social media users in Indonesia. Thus, the use of social media as a digital branding platform is very attractive and promising. In addition, the era of digital technology disruption makes digital branding and marketing skills very important for digital business people. Thus, digital branding learning needs to be encouraged to increase the competitiveness of the digital era. However, the absence of a platform that has special features for learning digital branding management is a problem. Therefore, as an effort to create a virtual branding application, UI/UX design efforts are needed using a design thinking approach. © 2023 IEEE.
Universitas Negeri Malang, Department of Electrical Engineering and Informatics, Malang, Indonesia; Universitas Negeri Malang, Department of Cullinary Education, Malang, Indonesia; Universitas Negeri Malang, Department of Visual Communication Design, Malang, Indonesia