Between Oppa and Borahae Language and Identity among Indonesian K-Pop Fans

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Nurenzia Yannuar, Nazarudin

2024 Bijdragen tot de Taal-, Land- en Volkenkunde Vol. 180 Issue 4 Article Cited by 0 Quartile

Abstract

K-pop fans in Indonesia use social media extensively to interact and form connections. The platforms of X (previously Twitter) and Instagram are used to create a community of speech that is characterized by multilingualism. This research focuses on how K-pop fans communicate by using a mix of colloquial Indonesian, local languages such as Javanese and Sundanese, and foreign languages such as Korean and English. Our study collected tweets, posts, and comments that were created by popular K-pop fans from 2021 to 2023. These primary data were then transcribed, coded, and analysed thematically. The result of the study demonstrates that Indonesia's K-pop community performs translanguaging as they swiftly transition between several linguistic codes. It was also found that in the digital space, K-pop culture has intersected with the fans' religious and cultural identities. © Nurenzia Yannuar and Nazarudin, 2024.

Affiliations

Universitas Negeri Malang, Malang, Indonesia; Universitas Indonesia, Jakarta, Indonesia; Leiden University, Leiden, Netherlands