Cheng-Wen LEE, Idris IDRIS, Dewi MAHARANI
Sustainable tourism is a sector that needs to be developed with the support of various parties, including the role of women. The importance of women’s empowerment and involvement in sustainable tourism development is very urgent and a challenge for tourism managers. Therefore, this study examines the correlation between women’s empowerment, women’s entrepreneurship, and perception of women’s work on sustainable tourism development. In addition, this study also examines whether or not cultural identity can be a mediator. Using a quantitative approach with an explanatory type, this study involved 117 respondents. Questionnaires were distributed to people in Bali, Indonesia. Then, the data were analysed using partial least square-structural equation model analysis. Statistically, cultural identity was positively and significantly related to sustainable tourism development. However, women’s empowerment, women’s entrepreneurship, and perception of women’s work did not directly have a positive and significant relationship with sustainable tourism development. In addition, women’s empowerment, women’s entrepreneurship, and perception of women’s work positively and significantly affect cultural identity. Lastly, cultural identity successfully mediated the indirect relationship for women’s empowerment, women’s entrepreneurship, and perception of women’s work variables on sustainable tourism development. This study implies that women’s involvement in sustainable tourism development in the entrepreneurial sector is lacking. However, the existence of cultural identity in a region is an opportunity for women to be involved in sustainable tourism development. © 2024 AJHTL/Author(s)
Department of International Business, Chung Yuan Christian University, Taiwan; Chung Yuan Christian University, Taiwan; Faculty of Social Science, Universitas Negeri Malang, Indonesia; Faculty of Social Science, State University of Malang, Indonesia
