The Factors that Influence Online Buying using of Technology Acceptance Model Approach

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Krido Eko Cahyono, Ery Tri Djatmika, Puji Handayati, Sopiah

2024 Quality - Access to Success Vol. 25 Issue 198 Article Cited by 5 SDG 16SDG 8 Quartile

Abstract

This paper examine the influence of five variables,,on attitude tourist: perceived,,ease of use, perceived,,usefulness, self,,efficacy, domain specific,, innovativeness, and experience. The analysis,, attitude tourist toward e-tourism,, usage gauges the moderating part,,of e-trust. A sample of,,216 tourist of was anatomized using,,structural equation modeling. Result show,,that perceived ease of use, perceived,,usefulness, domain specific innovativeness, and experience significantly,,impact attitude tourist. E-trust,, centrists the impact of e-tourism usage. These results,, number a better understanding of particularity, with practical,,conduct for addressing,,their real requirements and prospects. The study,,limitations, counteraccusations, along with directions,,for farther exploration are bandied. © 2024, SRAC - Romanian Society for Quality. All rights reserved.

Affiliations

Doctoral Program, Economic and Business Faculty, Universitas Negeri Malang, Indonesia

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