Ika Zutiasari, Ita Prihatining Wilujeng, Dede Rusmana
Technological developments affect the way entrepreneurs operate, so online business is a profitable opportunity. 'Lapas Perempuan Malang'/ Correctional Institution has productive human resources to create high-value products. This research method is Research and Development with the ADDIE model. The results of the material validation consisting of aspects of material content, language and communication, and presentation received 86.4%, so it was considered very valid and feasible. The results of media expert validation consisting of aspects of navigation, visuals, and communication received a result of 82.5%, so it is considered valid and feasible to use as a means of entrepreneurship education and promotional media. The results of the comments and suggestions given are that the website-based Digital Business Center media is good. However, explanations of existing features can be clarified to make it easier to understand and use optimally. Based on the trial results, this digital business center is excellent in terms of language and attractiveness. It can increase the desire to learn entrepreneurship and provide entrepreneurial experience for the community. This Digital Business Center media can be a digital marketing platform for products from prisoners. © 2024 IEEE.
Management Universitas Negeri Malang, Malang, Indonesia
