Heny Kusdiyanti, Indra Febrianto, Rully Aprilia Zandra, Robby Wijaya, Umniyah Juman Rosyidah, Nawang Kalbuana
This research aims to develop a business diversification strategy through a virtual cloud computing lab to reduce the risk of bankruptcy of SMEs. The method used in this research is mixed research in collaboration with quantitative and qualitative approaches to develop products and find out how much people accept the products developed. To see the acceptance of the developed website, the researcher used the technology acceptance model (TAM model). After forming a good model, a partial test (t-test) is carried out for decision-making. Based on the findings of data analysis, it was found that existing micro, small, and medium enterprises (MSMEs) lacked information and media to assist them in diversifying their business. Based on these needs, a website for MSMEs has been developed that has been validated and obtained results in the “good” category. Researchers conducted tests for the acceptance of websites developed with structural perceived usefulness, perceived ease of use, intention to use, and actual use with results showing the “good” category. From these results, it can be concluded that the website developed has a good reception in supporting MSMEs to reduce the risk of bankruptcy. © 2024 Heny Kusdiyanti et al; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License. The article is published with Open Access at 34www.temjournal.com34
Universitas Negeri Malang, Malang, Indonesia; Universitas Sultan Ageng Tirtayasa & Politeknik Penerbangan Indonesia Curug, Banten, Indonesia
