Diah Ayu Septi Fauji, Heri Pratikto, Agung Winarno, Puji Handayati
The research aims to examine the impact of collaborative partnerships on supply chain decision-making under uncertainty, focusing on how negotiation strategies within such partnerships enhance business sustainability, particularly in the dynamic context of Indonesian businesses. Adopting a quantitative approach, this study employs Smart Partial Least Squares (PLS) analysis to test hypotheses relating collaborative cooperation and deliberation to business sustainability. The research population encompasses small and medium-sized enterprises (SMEs) within cooperative associations in East Java, Indonesia, with a purposive sampling method targeting businesses engaged in collaborative partnerships. The findings indicate that collaborative cooperation significantly enhances business sustainability. Deliberation also positively impacts sustainability. However, the interaction between deliberation and collaborative cooperation negatively affects business sustainability, suggesting a need for balance in collaboration and decision-making strategies. This study contributes to the literature by providing empirical evidence on the role of negotiation within collaborative partnerships under uncertain conditions, a relatively underexplored area. It establishes that collaboration and deliberation individually support sustainability, but their interaction can be counterproductive if not well-managed. The research underscores the necessity for businesses, particularly in Indonesia, to foster a strong culture of collaboration as part of their sustainability strategies, while also highlighting the importance of effective deliberation in decision-making processes. Copyright © 2025 GMP Press and Printing.
Faculty of Economic and Business, Universitas Negeri Malang, Faculty of Economic and Business, Universitas Nusantara PGRI, Kediri, Indonesia; Faculty of Economic and Business, Universitas Negeri, Malang, Indonesia
