Chun Leung Li, Mohd Roslan Mohd Nor
This paper aims to discuss how the role of media globalisation shapes Malaysian consumers to show their Muslim identity while the international class of regional crisis happens or even reaches Malaysia. One of the events which have always been in the radar is the conflict between Israel and Palestine. It has been a focus worldwide on Gaza after the Tufan al-Aqsa started on 7 October 2023. The media has exposed the issue from different perspectives, including those who support or accuse Hamas in this recent conflict. However, Hamas is still being labelled as a terror organisation by the West. This article will choose McDonald’s and HP as examples to discuss why the boycott campaign against McDonald’s but not HP products, gain support from the people soon after the outbreak of the Gaza conflict in 2023. This is especially how media globalisation accelerated the fast-growing boycott campaign in Malaysia. © 2025, Academy of Islamic Studies, Dept of Islamic History and Civilization, University of Malaya. All rights reserved.
Room 808, Kwai Shing House, May Shing Court, Tai Wai, Shatin, New Territories, Hong Kong; Department of Islamic History, Civilization and Education, Academy of Islamic Studies, Universiti Malaya, Kuala Lumpur, 50603, Malaysia; Law and Citizenship Department, Faculty of Social Science, Universitas Negeri Malang, Indonesia
