Desi Eri Kusumaningrum, Bambang Budi Wiyono, Burhanuddin, Maisyaroh Maisyaroh, Indra Lesmana, Septiani Cahyaning Putri
The research aims to determine (1) the problems in building and implementing educational service branding; (2) the inhibiting and driving elements in the implemented branding strategy; (3) the consequences of branding on school image and public trust; and (4) strategic considerations to increase the effectiveness of educational service branding at SDIT. This study used a qualitative methodology to examine three specifically chosen schools. Data was gathered through documentation, observation, and in-depth interviews with parents, teachers, and school principals. To interpret the data that was gathered, a thematic analysis was used. Ultimately, the research found that schools can earn public trust and clarity by focusing on their branding. This means actively showing what makes them special, like their Tahfidz program, while also using digital marketing and being a regular presence on social media. © 2025 IEEE.
Universitas Negeri Malang, Dept. of Educational Administration, Malang, Indonesia
