Hussein Khalifa Hassan Khalifa, Rosmiza binti Haji Bidin, Raihani Mohamed, Imam Mukhlis
There are limited studies that listed theories in the social media analytics context. This research aims to investigates the up-to-date social media analytics literature in corporate studies to provide a comprehensive examination of the theories related to social media analytics by reviewing the relevant literature. A systematic literature review guided by PRISMA protocol was utilised to analyse the data. This study combined articles that investigated social media analytics theories in corporate studies. Articles published in the past two decades were selected for this systematic review. The research findings indicated that TAM1, TAM2, TAM3, UTAUT1, UTAUT2, UTAUT3, CST, DOI, ISS, ATA, DI theory, and TOE model are the most prominent theories and models that have been used in social media analytics literature. The results of this systematic review offer a list of theories and their implication to help other researchers implement more studies on social media analytics research area. © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Universiti Putra Malaysia, Serdang, Malaysia; Universitas Negeri Malang, Indonesia
