Green Job Characteristics among Indonesian Gen Z: Sustaining Digital Employment for Agricultural Productivity

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Lustina Fajar Prastiwi, Christiayu Natalia

2025 E3S Web of Conferences Vol. 665 Conference paper Cited by 0 Quartile

Abstract

The agricultural sector is still the first sector in contributing to Indonesia's national income. However, the income of this sector is decreasing due to land degradation, land conversion into housing and factories, and low interest of workers to become farmers due to low income. Agriculture is no longer a proud job but is avoided by Gen Z workers. Moreover, through the development of types of green jobs, the agricultural sector can become a tourist attraction, help distribute agricultural products and improve the quality of agricultural products so that they are accepted by a wider market. The purpose of this study is to identify the characteristics of the green job workforce among Gen Z Indonesia. This study uses an econometric model with qualitative response regression (binary) logit regression. The characteristics of workforce on green jobs are man, work in formal sectors, in the agricultural sector, industry, energy, and construction, no require to high formal education and having previous work experience. The age of the workforce is not always linear in the green workforce transition, because the green job workforce tends to be more related to specific skills than biological age. To achieve this, the workforce must go through a long period of work and maturity in the job so that they consciously apply work that supports agricultural sustainability. © The Authors, published by EDP Sciences, 2025.

Affiliations

Department of Economics Development, Faculty Economics and Business, Universitas Negeri Malang, Indonesia; Center of Statistics Berau of Malang City, Malang, Indonesia