Sudarmiatin, Puji Handayati, Budi Eko Soetjipto, Rahmad Hidayat, Imam Bukhori
Rural tourism is a form of integration between attractions, accommodation and supporting facilities presented in a community life structure that blends with tradition. There are 3 models of approaches developed for managing rural tourism, namely (1) village tourism group model - related village (2) tourist attraction cluster model - related village (3) tourism cluster business model - related village. The village of Gubugklakah Malang Indonesia is a rural tour which has beautiful natural potential with Bromo mountain as its icon, beside waterfall and apple garden. Although many interesting natural attractions, but the level of tourist visits is still low. This study aims to describe and analyse the implementation of rural tourism management in the village of Gubugklakah Malang Indonesia. The study was designed with qualitative approach with case study. Informant research includes village head, Pokdarwis management, tourist attraction owners, tourists and Tourism Office of Malang Regency. Checking the validity of data is done by triangulation both method and data source. Data analysis follows the Miles and Huberman (1994) pattern that includes (1) data collection (2) data display (3) data reduction and (4) conclusions. The results show the gap between rural tourism management is expected with reality. Human resources factor is the key to realize the management of quality tourism village and prospective. © 2017 Serials Publications Pvt. Ltd.
Faculty of Economics, Universitas Negeri Malang, Indonesia
