Puji Handayati, Sulis Rochayatun, Budi Eko Soetjipto, Sudarmiatin, Suharto, Imam Bukhori
The concept of corporate social responsibility brings a meaning that companies or business people generally have legal, economic, and environmental responsibility which is in line with the company's sustainability. If it is associated with the legitimacy theory that explains the social contract between an organization and society, with an interest in social license, then CSR is closely related to the legitimate process of a company. In this case there is an indirect social contract between the company and the society in which society provides cost and benefits for the sustainability of a corporation. Pierre Bourdieu formulates 3 concepts in "social practice" that is habitus, capital and field or commonly referred as Bourdieu Trilogy. This study has the aim to dismantle social romanticism in corporate social responsibility through the perspective of Pierre Bourdieu. Bourdieu conceptualizes the power of a field, then in a CSR which field is being attempted to win? What social romanticism is being built to win business sustainability? The research site is PT Tirta Investama (Aqua) - Keboncandi Plant Pasuruan. The research finding of this study indicates that the implementation of CSR in PT Tirta Investama has been highly structured and arranged in a sustainable program. Understanding of CSR is directed to sustainability so as to form a program "Sustainability Road Map Workshop" CSR concept that is implemented in line with the formulation of social practice in Bourdieu Trilogy. To get the 'field' power, then the company strengthen the company's habitus into good habit and maintain the existence of capital to run its CSR program. Building social romanticism in all surrounding fields is an effort to achieve corporate sustainability. © 2017 Serials Publications Pvt. Ltd.
State University of Malang, Indonesia
