Dwi Wulandari, Bagus Shandy Narmaditya, Andi M. Alfian Parewangi, Siti Rosnita Binti Sakarji, Vidya Purnamasari, Vika Annisa Qurrata
This paper aims at identifying and understanding factors affecting people in using e-money by applying Technology Acceptance Model (TAM) to analysis perceived by consumers. Data were analysis by using multiple regression analysis with SPSS 20. The primary data was collected from 174 valid questionnaires by using purposive random sampling and it is divided into several categories of gender, age, education and occupation in Malang. The result of the study showed that factors affecting the adoption of e-money significantly affected by perceived usefulness, perceived ease to use, and perceived benefit, while about 36 per cent is influenced by other factors. Therefore, in order reach widely used in e-money particularly in Indonesia we should consider several factors that affect consumer preferences. © IAEME Publication.
Faculty of Economics, Universitas Negeri Malang, Indonesia; Faculty of Economics and Business, Universitas Indonesia, Indonesia; Universitas Teknologi MARA, Melaka, Malaysia
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